Durocher Enterprises has complete onsite business education training topics available for you to choose from. The live offerings can be stand-alone topics for your organization or they can be combined to complete full day training programs customized to your needs.
How to Get Clients Running into Your Door Tailored to Med/Spa Service Providers/Owner/Manager
60- 90 minutes
When you are not busy with clients what do you do to grow your business? There is no magic bus full of clients that is going to drive up to your door. You have to let people know how great you are and that means getting out into your community. Learn how to use social media and networking as a powerful way of building professional relationships and generating new business opportunities.
- Learn Your Unique Selling Points to Distinguish Yourself from the Competition
- 15 Second Conversation Starters That Attract Clients
- Learn 5 Essential Service Details That Create Loyal and Excited Clients
- Discover How to Build a Volunteer Sales Force That Refers Your Ideal and Best Clients to You
The Coach Approach Tailored to the Med/Spa Owner/Manager/Provider
60– 90 minutes
Double your revenue in 12 months! Coaching creates a space for focus and accountability in moving your business forward. This program addresses the six key performance indicators within the salon to take your business to the next level. Learn to identify and build upon “Communication and Leadership Skills” using the “Coach Approach.” Move your team forward by identifying where they are now, where they want to be and coach the gap to discovering their possibilities. Walk away with the essential tools on how to use coaching in individual team member meetings, goal setting and motivating your team to win in the game of business.
Spa Profits from Frontline Customer Service Tailored to the Med/Spa Owner/Manager/Coordinator
60-90 Minutes
Your client’s experience begins and ends with the spa coordinators at the front desk. They are the first person your clients see when they come in and the last person they see when they leave. This education is a must for owners, managers and frontline personnel who want to set the precedence in customer service,
- Learn to how maximize the existing client base to increase profitability
- Discover ten powerful tools to build a positive first impression
- Key telephone skills to use on every call
- The “Extraordinary Client Experience” and how to promote Retail, New Client Referral, Pre-Booking and Gift Card Sales.
Spa Profits that Skyrocket from Retail Sales Tailored to the Med/Spa Owner/Manager
60 – 90 minutes
Retail profits can easily exceed service profits by five times. It is possible for a spa to sell dollar for dollar retail to service. Learn solutions to the five major challenges that face most spa owners.
- What business skills are a must to be a retail pro
- How not to divide your attention and lose sales
- What it takes to create the right retail environment
- Learn strong product dialogue that close sales
- Discover which retail goals/incentives produce results for staff
- This education is a must for spa owners who want extraordinary sales.
How to Hire the Best People Tailored to the Med/Spa Owner/Manager
60 – 90 minutes
Hire right the first time so you can manage with ease. This informative class will provide you with the essential tools to build and maximize your team’s potential.
- Discover key interview techniques to determine which people are right for you
- Learn a fool proof 3 step Interview process
- Understand how social media can help your hiring process
- How to set clear expectations and boundaries right from the start
- This program is a must for any Spa Owner who wants a long term retention and to take their business to the next level.
Spa Compensation – Pay by Performance Tailored to the Med/Spa Owner/Manager
60- 90 minutes
The wrong compensation program is the number #1 reason why most spas are not profitable. Learn a pay structure that is fair and equitable to you and your team
- Learn How Retail, Pre-Booking, Series Sales, and New Clients Need to Tie Performance
- Which Compensation Plans Work and Which Ones Don’t
- Taking Your Team Through Compensation Changes Without a Walkout
- Discover What Benefits are Key to Retention
Bottom Line Profits from the Right Spa Services Tailored to the Med/Spa Owner/Manager
60-90 minutes
- Are your spa services as profitable as they should be? Are you meeting your target market’s needs? Are you choosing services that will produce long term revenues or short term fads?
- Learn what Services are Leading the Trends within the Industry
- Discover what Services Make Money and which actually cost you!
- Learn to Services that Boost Gift Card and Retail Sales
- Understand How to Effectively Market Your Spa Services Cost Effectively
Medical Spa Business: Closing the Big Ticket Sales –How to Get Clients to Make a Serious Investment in Your Services Tailored to the Med/Spa Owner/Manager/Provider
60-90 Minutes
- Recommending and closing premium service sales is an art. Differentiating your services and product offerings is essential in an ever crowded market place.
- Learn how to define, market, close sales, and many additional components that build a successful medical spa business.
- Discover What Technology Can Help You Close Premium Service Sales.
- Learn the Three Financial Drivers of the Med Spa Business and how to make clients loyal to them.
Med/Spa Profitability and Budgets Tailored to the Med/Spa Owner/Manager
60-90 Minutes
You can win in the game of spa finance! Your finances, people and product sales mean everything when seeking profitability.
- Learn the top 3 Factors that put a spa in the “Red”
- What your P & L and budget should really look like
- Learn what to do if the numbers do not add up
- Discover how to effectively break down your revenue vs. expenses from advertising to payroll
- This class will put you in control of your finances!
Learn How to Develop an Omni -Channel Patient Consumer Tailored to the Med/Spa Owner/Manager
60-90 Minutes
Statistics show that patients who interact via multi-channels with your business spend 18-36% more than ones who just come in for a service alone.
- Focus on profits and the services that link to retail
- Learn About the Menaissance -Men for the first time are outspending women
- Learn About the Latest Consumer Trends A.I. Intelligence -Machine Learning is Creating Deep Analytics in Consumer Spending
- Learn How Crowd Sourcing can Build Your Brand
Full Day Programs Owning a Medical or Day Spa –What it Takes to Stay Open and Make a Profit
Are your spa services as profitable as they should be? Are you meeting your target market’s needs? Are you choosing services that will produce long term revenues or short term fads? You can win in the game of spa finance! Your finances, people and product sales mean everything when seeking profitability.
- Learn what Services are Leading the Trends within the Industry
- Discover what Services Make Money and which actually cost you!
- Learn to Services that Boost Gift Card and Retail Sales
- Understand How to Effectively Market Your Spa Services Cost Effectively
- Learn the top 3 Factors that put a spa in the “Red”
- What your P & L and budget should really look like
- Learn what to do if the numbers do not add up
- Discover how to effectively break down your revenue vs. expenses from advertising to payroll
This class will put you in control of your finances!
- Profitability, Pricing and Products: The Three Critical Things That Make or Break a Spa
- Your finances, people and product sales mean everything when seeking profitability.
- Put structures into place that set the ground rules for excellence, clear expectations and are replicated by everyone within your organization.
- What your P & L and budget should really look like Learn exactly how much you should be allocating to each area of your business and what to do if the numbers do not add up
- Discover how to effectively break down your revenue vs. expenses from advertising to payroll, this segment covers it all
- Learn the top five employee structures that need to be in place that all your team members need to know
- Take away all the gray areas and set clear expectations right from the start with each team member and their position.
- Know what exactly should be in your job descriptions from financial goals, dress codes, dispensary policies, meetings, advanced education, and client policies specific to their positions.
High volume retail sales are absolutely imperative for profitability and long term success of a Medical or Day Spa. In today’s competitive market, owners must invest not only in the products and merchandise stocked on the shelves, but also properly ensure their staff is adequately trained in how to sell retail, so that the products move off the shelves and into their clients’ hands. Learn to develop a staff into the ultimate retailing dream team.
