Email advertising with newsletters and dedicated email messages is a powerful way to reach your audience. Email outperforms all other channels by as much as 40% or more.
82% of internet users use Google to search for information. Appearing on a search page with a relevant and targeted ad message will drive qualified traffic to your landing page.
67% of millennials and 56% of Gen X prefer to search and purchase on ecommerce sites rather than in-store; 41% of baby boomers and 28% of seniors prefer online to offline shopping.
Millennials and Gen X spend 50% more-time shopping online each week (six hours) than their older counterparts (four hours).
Although they have greater proximity to physical stores, online shoppers in metropolitan areas spend more online annually ($853) than suburban shoppers ($768) or those in rural areas ($684).
Men reported spending 28% more online than women during the past year.
Social media advertising is targeted, timely and can generate curiosity and interest in your products and services. The environment on social channels can also help build trust for a brand and develop a relationship with your prospects and customers.
Mobile users now outnumber desktop users and website visits from mobile devices are catching up to desktop visits. The conversion rate on mobile is still about half of desktop but attribution models show that the sale started with a mobile web search.
In the US, YouTube reaches more 18-49-year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone. Advertisers on primetime broadcast TV could have reached 56% more people age 18-49 by also advertising on YouTube and Video ads have an average click-through rate of 1.84% -higher than any other digital format.
7 Reasons Email Marketing Will Grow Your Business
- Email has the highest reach when it comes to connecting with your prospects and customers. There are more people with email addresses than on Facebook, Twitter, LinkedIn and all other channels combined.
- Email delivers YOUR message to people who have given you permission. This makes email the most targeted and responsive marketing tool available.
- Email drives conversions. The average click-through-rate on email is 3%. When compared to other marketing channels, this means that your email recipients are 6x more likely to click through to your website. These metrics are all measurable and actionable.
- Email has high ROI because it allows you to be hyper-targeted in your messaging. The more data you have about your customers, including insights from your CRM and marketing automation platform, allows more targeted messaging and creates more qualified leads.
- Email is the channel people expect to receive information about products and services.
- Email is an open channel that is not controlled by third parties like Facebook, Google Ads, etc. You can control when and who you message to.
- Email is an essential tool for everyone online. Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.
For ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email returns on average $38 and gives marketers the broadest reach of all the channels available to them. Email marketing is simply the best bet for business growth
Yours in Success,
Bryan Durocher