"I have never seen more consistently positive evaluations in all my years of organizing conferences. We're so fortunate to have such a great educator willing to deliver content at our events. Thank you for that." Liza Wiley
Director of Programs
Questex Media
"Allured Publishing and Durocher Enterprises have enjoyed joint ventures based on professionalism, profitability and above all else, focusing on meeting clients' needs. Durocher Enterprises zeros in on client satisfaction and the expertise and attention to detail that entails." Annette Delagrange
Publisher
Skin Inc. Magazine
"I got so much out of the classes I attended by Bryan Durocher. His presentation was full of ideas that could quickly and easily be implemented in my business. I purchased several of his training materials and have already been implementing the systems in my business. I really appreciate a solutions oriented presentation that helps my company continue to grow and stay profitable! He inspired me but more importantly gave me tools to use that work!" Kris Carpenter
Sanctuary Salon & Spa
Billings, MT
"We did it!! The opening was a huge success. We had over 350 guests, the chamber of commererce was here for the ribbon cutting ceromy and they said they have never seen a grand opening with so many people ever! Lots of bookings, and retail sales. Bryan, thank you for all your coaching and encouragement you have given me over the past year, I would not be as confident in this venture with out you and all of your experience and support. I am forever grateful." Annette Draper
Spa at Club NorthWest
Oregon
EVENT PROGRAMS
New! - From Your Mouth to the Bank - Successful Networking Tailored to Service Providers/Owners/Managers
90 minutes
Networking is a powerful way of building professional relationships and generating new business opportunities. The more relationships you build, the more you increase your referral network, bolster your reputation, and improve the quality of your client base. This dynamic program will provide you everything to make you a star at networking and building relationships.
Learn how to build a volunteer sales force that refers your businessÊendless clients
Create a defining statement that catches people's attention
Learn what you need to give to gain big results
Walk away with knowing how to ask for the type of business you really want
New! - Designing Spa Services that Build Your Bottom Line Tailored to the Salon/Spa Owner/Manager
90 minutes
Not all spa services are created equal. Profitable spa services have to be designed, well thought out, and marketed effectively in order to create consistent productivity and profitability.
Learn what Services are Leading the Trends within the Industry
Discover what Services Make Money and which one Don't
Tap into Services that Boost Gift Card Sales
Learn How to Effectively Market Your Spa Services to Your Community
New! - How to Expand Your Salon to Day Spa Successfully Tailored to the Salon/Spa Owner
90 minutes
Spa services and skincare sales are growing at a phenomenal rate. Learn how to successfully expand upon traditional salon offerings with adding day spa services. Key topics covered include.
How to set up the Appropriate Spa Environment within a Salon Setting
What Services Make Money and Which Ones Don't
How to Choose the Right Service Offerings for Your Business
How to Choose the Right Retail Products that Wont Sit on the Shelf
Understand the Spa Service Provider and What Motivates Them
How to Effectively Cross Market Spa Services in the Salon Environment
This program is a must for all owners who want to successfully blend both environments, be financially profitable, save time, money, and unnecessary mistakes.
New! - The Big Business Challenges - How to Come Out on Top Tailored to the Salon/Spa Owner/Manager
90 minutes
The Big Business Challenges- Conflict, Misunderstood Expectations, Difficult Clients, they are all right up there with causing us the most stress and worry in our professional lives. The quality of people in your business life can make or break you in the service industry. It is of the utmost importance to have only the best and brightest working with you to move your business towards success. This program is a must for people who want to master the communication skills necessary to win over challenging people and situations with ease.
Learn the 5 Step Model for Handling Difficult Conversations
How to Handle Difficult or Angry Clients with Ease
Discover Five Powerful Tools for Extraordinary Communication with Anyone
Master the Three Personality Profiles and Understand How they Think
When you have a road map to follow you can more effectively build your business and deliver the high quality of service today's client expects.
Payday - Compensation Plans That Work Tailored to the Salon/Spa Owner/Manager
90 minutes
The right compensation structure for a salon or spa is critical. It is important to have a pay structure that is fair and equitable to the owner of the business and their team. The wrong compensation package can be disastrous for the business and its people.
Learn How Pay Needs to be Tied to Performance
Which Compensation Plans Work and Which Ones Don’t
Taking Your Team Through Compensation Changes Without a Walkout
Discover What Benefits are Key to Retention
How to Get Clients Running into Your Door Tailored to Service Providers/Owner/Manager
90 minutes
When you are not busy with clients what do you do to grow your business? There is no magic bus full of clients that is going to drive up to your door. You have to let people know how great you are and that means getting out into your community. Learn how to use networking as a powerful way of building professional relationships and generating new business opportunities.
Learn Your Unique Selling Points to Distinguish Yourself from the Competition
15 Second Conversation Starters That Attract Clients
Learn 5 Essential Service Details That Create Loyal and Excited Clients
Discover How to Build a Volunteer Sales Force That Refers Your Ideal and Best Clients to You
Buzz in a Box- Do it Yourself Public Relations Tailored to the Salon/Spa Service Providers/Owner/Manager
90 minutes
Think PR has to cost a fortune? Ready to snag free publicity for yourself and your business? This program will give you all the tools you need to make you the star that you are. You'll learn:
The PR 411: What publicity is... and what it is NOT!
The Story of You: The best way to define your unique message.
It's Who You Know: How to source the right media contacts.
The Write Stuff: How to create press releases that really work.
Your Media Makeover: How to insure that the spin never stops.
How to Hire A Championship Team and Keep
Them Loyal Forever Tailored to the Salon/Spa Owner/Manager
60 – 90 minutes
This informative class will provide you with the
essential tools to build and maximize your team’s
potential. You will learn Key interview techniques
to determine which potential team members are right
for you and move past the standard questions to
ones that are thought provoking and show you who
they really are. Walk away with ideas on how to
set clear expectations right from the start to help
you and your team win. Salon Owners will discover
motivation techniques that inspire your people to
be the positive example and the incentives to keep
them loyal forever. You will also walk away with
the Coaching tools to initiate positive change and
the five powerful steps to turn around a challenging
situation when facing team conflict. This program
is a must for any Salon Owner who wants a high integrity
factor and to take their business to the next level.
The Success Circle® Four Styles To
Championship Communication Tailored to all persons looking to
improve their communication skills
60 – 90 minutes
The Success Circle is about the four natural communication
styles people use. This program provides insights
into each style, how they relate to one another
and in a group setting. Each communication style
will be highlighted both strengths and opportunities
for improvement. Participants will learn how to
effectively use their own skills to move them forward
as well as how to maximize interaction with the
other styles. When you understand another person’s
natural style of communicating you produce positive
results and take your communication to the next
level supporting you in getting more of what you
want and less of what you don’t. You will
receive an assessment tool to self- inventory your
natural preferred communication style and leave
communicating more powerfully than ever before.
The Coach Approach Tailored to the Salon/Spa Owner/Manager
60– 90 minutes
Coaching creates a space for focus and accountability
in moving your business forward. This program addresses
the six key performance indicators within the salon
to take your business to the next level. Learn to
identify and build upon "Communication and
Leadership Skills" using the "Coach Approach".
Move your team forward by identifying where they
are now, where they want to be and coach the gap
to discovering their possibilities. Walk away with
the essential tools on how to use coaching in individual
team member meetings, goal setting and motivating
your team to win in the game of business.
Frontline Service Mastery Tailored Perfectly for the Front Desk
Coordinator, Salon/Spa Owner/Manager
60 – 90 minutes
Salons and Spas need to have the very best customer
service possible. Your client’s experience
begins and ends with the salon coordinators at the
front desk. The salon coordinators vital role involves
not only making client appointments and handling
cash it is presenting a positive image of the Salon
and Spa to clients 100% of the time. They are the
first person your clients see when they come in
and the last person they see when they leave. This
education is a must for owners, managers and frontline
personnel who want to know the significance of being
outstanding to set the precedence in customer service,
the skills to gain new clients and customers and
how to not lose them, the opportunity to maximize
the existing client base to increase profitability,
the nine characteristics all exceptional coordinators
have in common, ten powerful tools to build on a
first impression, key telephone skills to use on
every call, fourteen guidelines for winning over
an angry client, and the “Extraordinary Client
Experience” and how to deliver it consistently.
Big Bucks from Retail Tailored to the Salon/Spa Owner/Manager
60 – 90 minutes
Personal care products in the U.S. are a multi billion
dollar industry and the professional salon and spa
products portion of these sales is only a little
above 2%. Many salon and spa owners have the technical
and creative skill to provide services, strong relationships
with their clients, but have a bridge to cross when
it comes to retail product sales. There are multitudes
of product choices available to this market with
a variety in price points, packaging, and target
markets that overlap. Learn solutions to the five
major challenges that face most salon and spa owners;
business skills, divided attention, creating a retail
environment, having a strong product dialogue, and
retail goals/incentives. This education is a must
for salon owners who want extraordinary sales.
Transform Your Spa’s Vision into
a Powerful Market Position! Tailored to the Salon/Spa Owner/Manager
60- 90 minutes
Your spa’s success for the future is based
upon a strategic, well-designed, well-educated plan
that shows a deep enduring concern for the client.
It's about who you are, what you stand for and what
differentiates you. It's about the market you would
like to attract. Should you carry one product line
or three? What product line reflects your brand
culture most accurately? The finale to this informative
program will show you how to manage communications
issues with your spa team. How to motivate your
staff and produce extraordinary results. Regardless
of the size of your business, your compensation
structure, or your past retail performance, this
event will give you proven systems, and the strategic
direction needed to dramatically increase your bottom-line!
Full Circle Business Branding Tailored to the Salon/Spa Owner/Manager
60 – minutes
What's your unique selling point? Face the future
with confidence. Learn how to design a strategic
plan that brands an extraordinary experience for
your clients and excites your team like never before.
Your brand is about who you are, what you stand
for and what differentiates you. It's about the
market you would like to attract. What product line
reflects your brand culture most accurately? This
event will give you proven systems, and the strategic
direction needed to dramatically increase your bottom-line!
The Secrets of Ka-Ching
The Extraordinary Client Experience Perfect for all Professional Technicians
Salon/Spa Owners and Managers
60 - 90 minutes Consistency is the name of the game! Make
your client's experience magical. Learn what it
really takes to wow your clients and build your
business to new heights. Master the dialogues that
make pre-booking, retail recommendation, and client
referral a breeze. Learn skills and techniques that
will transform your business and have new clients
knocking down your door. The Extraordinary Client
Experience takes your top five client building and
money making opportunities to the next level. Walk
away with the essential tools to take your business
to the top.
