Public Relations

 

Have you ever flipped through your favorite magazine or professional journal and wondered, “Why did they write about that business and not mine?” Most likely, the answer is, “Public Relations".

 

Public Relations help you to communicate your message and your image to the press, whether it’s in your community, within your profession or to the national consumer. That publicity brings attention, recognition, and ultimately—clients! Yet many P.R. agencies charge fees that are well beyond the budget of an average business owner.

 

That’s why Durocher Enterprises offers three, affordable public relations programs, designed especially for you. We help you to establish your target audience, your communication goals and your budget, and then we do the rest:

 

 

The Buzz Program – Investment $850 per month
Allow us to introduce you. This program will tell editors of professional trade magazines and members of your local media who you are and what you do. In addition, we’ll send monthly news updates to help build important relationships with editors and writers and to keep the spotlight on your business.
This program includes:

1 Salon Backgrounder
1 Monthly News Update
Regular follow-up calls to press members

 

Mailed to five local media outlets in your area (newspapers, regional magazine, local television or radio stations) and 10 trade publications.

 

The Big Buzz Program – Investment $1,500 per month
This program reaches out to the press and to your clients. In addition to making contact with professional trade magazines and your local media, the Big Buzz includes a quarterly client newsletter. Keep in touch with your customers, let them know about your specials and promotions, remind them that you are the resource for all of their needs.

This program includes:

1 Salon Backgrounder
1 Monthly News Update
Regular follow-up calls to press members
1 Quarterly, Customized Client Newsletter

 

Press material mailed to five local media outlets in your area and 10 trade publications. Newsletters prepared, printed and sent to you to mail to your clientele. Printing and mailing newsletter costs are not included.

 

The Really Big Buzz Program - $2,500 per month
It’s time to make some noise! Make contact with trade and local press, your clients, and with national editors from your target publication list and more.

This program includes:

1 Salon Backgrounder
1 Monthly News Update
Regular follow-up calls to press members
1 Quarterly, Customized Client Newsletter

 

Press material mailed to five local media outlets in your area, 10 trade publications and 20 consumer magazines. Newsletters prepared, printed and sent to you to mail to your clientele. Printing and mailing newsletter costs are not included.

 

You know you’re fabulous. We know you’re fabulous. Now it’s time to tell the world!