Do you or your company desire in depth education on specific
business topics? Durocher Enterprises has the answers.
We have created day long education programs that target
and focus on the important system and structures that
make any business run smoothly, profitably, and produce
consistent results. Whether you are a manufacturer, industry
show coordinato,r or a individual business that wants
to sharpen your skills, these dynamic programs create
loyalty, motivation, and most importantly learned skills
that produce results.
Frontline
Service Mastery One Day Training Program
Salons and Spas need to have a specific philosophy regarding
what the front desk should represent to and provide for
their clients; the very best customer service possible.
The beauty industry today has become more competitive
than ever. Salon and Spa clients have hundreds of choices
for beauty service so the goal of this program is to provide
Salon and Spa Coordinators with the best and complete
training experience they have ever had. Your client’s
experience begins and ends with the salon coordinators
at the front desk. The salon coordinators vital role involves
not only making client appointments and handling cash
it is presenting a positive image of the Salon and Spa
to clients 100% of the time. They are the first person
your clients see when they come in and the last person
they see when they leave. They may be the first voice
your clients hear, so that initial interaction establishes
an image for your organization. Expectations have changed,
Salon and Spa coordinators have to adapt with them. Exceptional
Salon and Spa coordinators have the power to make everyone
else’s work a lot more efficient or as a mediocre
coordinator make everything more difficult.
Salon and Spa Coordinators Learning
- Being outstanding to set the precedence in customer
service and the importance of their role
- The skills to gain new clients and customers and how
to not lose them.
- The opportunity to maximize the existing client base
to increase profitability
- How to set the tone and image callers or visitors expect
from your organization
- The nine characteristics all exceptional coordinators
have in common
- Ten powerful tools to build on a first impression
- Key telephone skills to use on every call and what
is needed to screen calls effectively
- How to control the phone call and get the caller to
the point
- Ten powerful steps to take the perfect message
- Ten tools for an outstanding telephone image
- How to master a nonstop talker conversation
- Seven skills for conversing with an indecisive caller
- Nine steps to win over the caller who complains
- Fourteen guidelines for winning over an angry client
- The “Extraordinary Client Experience” and
how to deliver it consistently
Salon and Spa coordinators will conclude the training
by taking an assessment to inventory their strengths and
opportunities for improvement in business to create a
clear road map and action plan to move to the next level
of customer service excellence.
Investment From $4,000 plus expenses
Transform
Your Business’ Vision into a Unique Market Position One Day Training Program
Your salon/spa’s opportunities for the future are
based upon a strategic, well-designed, well-educated plan
that shows a deep enduring concern for your client thus
creating the ultimate salon/spa experience. This dynamic
one day training covers the essential topics of branding,
marketing, and public relations which are all critical
to your business’ success.
Branding & Marketing Your
Salon/Spa
What's your unique selling point? Face the future with
confidence. Learn how to design a strategic plan that
brands an extraordinary experience for your clients and
excites your team like never before. Your brand is about
who you are, what you stand for and what differentiates
you. It's about the market you would like to attract.
What product line reflects your brand culture most accurately?
This will give you proven systems, and the strategic direction
needed to dramatically increase your bottom-line!
Service Branding Strategies
Learn the critical factors necessary in branding your
services. What treatments and services reflect your brand
culture most accurately? How many types of services should
you offer? What types of marketing are really effective?
Get answers to all of these questions and watch your retail
revenue soar.
Salon/Spa Public Relations
Have you ever flipped through your favorite beauty magazine
or professional journal and wondered, “Why did they
write about her salon and not mine?” Most likely,
the answer is, “Public Relations”. Public
Relations help you to communicate your message and your
image to the press, whether it’s in your community,
within your profession or to the national consumer. That
publicity brings attention, recognition and ultimately—clients!
Learn how to establish your target audience, your communication
goals and your budget.
What is the media and how to talk with them!
· Learn about the different types of media.
· Learn how to promote your business.
· Develop a game plan and a message for your media
image.
· Learn which type of media is right for your message.
Contact, contact, contact!
· Teach whom to contact at each media outlet.
· Learn how to effectively communicate with reporters,
producers and promoters.
· The what, why and how of setting up your media
program.
· Posture, prose and pose. And oh yes, don’t
forget to smile!
What to do when they come knocking unannounced!
· Learn how to deal with crisis news.
· Learn what media outlets are looking for and
how to get your best foot forward.
· Learn from examples about how not to deal with
the media and keep your reputation
Creating a Business Plan for Positive Media Exposure!
· Learn how to design plan to move your business
forward with media exposure.
· Create a powerful Fact Sheet and Contact List
for dissemination to the media.
· Develop short- and long-term goals. Investment From $4,000 plus
expenses
Bottom Line Business Profitability The Salon/Spa Owner’s
Guide to Finances, Structures and Team Performance
One Day Training Program
The difference between a good business and a great one
is consistency. This program addresses the key areas of
financial budgets, employee structures, and team performance
that can make or break your business. Put structures into
place that set the ground rules for excellence, clear
expectations and are replicated by everyone within your
organization.
What Your P & L and Budget
Should Really Look Like
Our industry has very tight profit margins. Learn exactly
how much you should be allocating to each area of your
business and what to do if the numbers do not add up.
Discover how to effectively break down your revenues vs.
expenses from advertising to payroll this segment covers
it all.
Employee Manuals
Employee manuals are a must for every business. This is
a universal document that applies to all team members
working within your business. Learn the top five things
that need to be in place that all your team members need
to know.
Job Descriptions
Take away all the gray areas and set clear expectations
right from the start with each team member and their position.
Know what exactly should be in your descriptions from
financial goals, dress codes, dispensary policies, meetings,
advanced education, and client policies specific to their
positions.
Performance Evaluations
Your team is playing the game and now its time to keep
score. Learn how to set up evaluations that empower your
team members and motivate them to be the positive example.
Discover the nine areas to evaluate their performance
and take their score to a whole new level.
Champion Team Meetings
Learn how to transform past challenges, clean the slate
and create a positive environment. Prepare a powerful
outline to create focus, interest, action, and results.
Learn two powerful techniques to create confidence in
front of your team. Discover skills to create intentional
interaction and create a meeting that all team members
will enjoy.
Investment From $4,000 plus expenses
The Secrets of Ka-Ching One Day Training Program
The Secrets of Ka-Ching: The Extraordinary Client Experience
provides the five essential principles that stylists,
estheticians, nail technicians, and massage therapists
must embrace to build and maximize their business opportunities.
It’s important for all technicians to learn how
to target their ideal and best client; to know how to
take them through an extraordinary client experience and
be able to track their numbers daily to have a clear idea
of their financial picture
Principle # 1 Know Your Generations
Learning to Identify and Understand the Needs, Spending
Habits, and Desires of the Four Generational Groups in
America. Each of these generations has unique perspectives,
likes, dislikes and buying patterns. It is important to
understand the backgrounds of the clients sitting at your
station so you can take the first step in deciding what
type of clientele you really want to service.
Principle # 2 My Favorite Client
Statement
Creating a vision statement for your favorite client,
who will build your emotional and financial bottom line.
How can you go after your ideal and best client if you
have not defined who exactly it is that you want to see?
Discover how to develop your business and services around
your target client. Learn how to attract the clients you
enjoy working with.
Principle # 3 The Extraordinary
Client Experience
Brand your client's experience and set yourself apart
from all other technicians who do similar services like
yours. Clients will pay top dollar for a service and experience
that pays attention to quality and detail. That is more
important than the price to many clients. How do you treat
your clients from the moment they walk in to the moment
they leave? Are you speaking about the three drivers of
your business, retail, referral of new clients, and pre-booking
with each person who sees you? Learn the essential dialogues
for retail recommendation, new client referral, and pre-booking
that work every time. When you define your client's experience
you are able to repeat it consistently and brand yourself
as a service provider above and beyond the rest.
Principle # 4 - Networking
When you are not busy with clients what do you do to grow
your business? There is no magic bus full of clients that
is going to drive up to your door. You have to let people
know how great you are and that means getting out into
your community.
Learn how to use networking as a powerful way of building
professional relationships and generating new business
opportunities. The more relationships you build, the more
you increase your referral network, bolster your reputation,
and improve the quality of your client base. In fact,
just one relationship can provide a vast source of referrals
and substantial income over a professional career.
Principle # 5 - Dollars and Sense
- Know Your Numbers
In order to create a financial plan and grow your business
you need to know your vital business numbers at all times.
Learn how to track your numbers in ten minutes a day for
service sales, retail sales, and percentage of your business
derived from chemical service, how many clients you pre-booked
for their next visit, and how many new clients you provided
service to supports your long term success. These goal
areas are bench marker to knowing you are providing an
extraordinary experience to each of your clients.
This program is a must for any salon or spa technician
who wants unlimited income potential and wants to take
their business to the next level. Investment From $4,000 plus
expenses
Big Bucks from Retail One Day Training Program
Personal care products in the U.S. are a multi billion
dollar industry and the professional salon and spa products
portion of these sales is only a little above 2%. Many
salon and spa owners have the technical and creative skill
to provide services, strong relationships with their clients,
but have a bridge to cross when it comes to retail product
sales. There are multitudes of product choices available
to this market with a variety in price points, packaging,
and target markets that overlap.
What types of merchandising are really effective? What
percentage of retail compared to treatment sales are you
shooting for? Get answers to all of these questions and
watch your retail revenue soar.
Learn solutions to the five major challenges that face
most salon and spa owners. This education is a must for
owners who want extraordinary sales.
Creating a Retail Culture
· Understand why most inventory systems don’t
work and what to do about it
· Learn how many times your retail inventory should
turn over
· Should you carry one product line or three? Learn
the critical factors necessary in creating a retail culture.
What product line reflects your brand culture most accurately?
· Discover how to deliver product knowledge classes
that keep your staff’s attention
Merchandising Magic
· Learn how to hit your clients five senses and
get them to shop with you
· What visuals attract people to shop
· Discover how to tell your product’s story
through display
Retail Recommendation
· Understand how your clients communicate
· Key into the two reasons why clients buy product
· Learn what the “real” retail conversation
should be
· How and when to make suggestions
· Discover how to “close” the sale
every time
Create a Promotional Calendar that
Keeps the $$’s Coming in Year Round!
· Learn which promotions will key into your clients
spending patterns.
· Plan a 12-month success strategy that keeps your
staff motivated to sell.
· Create a yearly service promotion schedule that
gets clients to utilize all areas of your business.
· How you can train your staff to effectively cross-market
all of your products and services so everybody in the
salon wins.
Incentives
· Learn what will motivate your staff into action
· Dynamic strategies for your staff to sell retail
without feeling like a pushy salesperson.
· Retail incentive programs that build business
and create excitement.
Investment From $4,000 plus expenses
The Coach
Approach One Day Training Program
Coaching creates
a space for focus and accountability in moving your business
forward. This program addresses the six key performance
indicators within the salon to take your business to the
next level. Learn to identify and build upon "Communication
and Leadership Skills" using the "Coach Approach".
Move your team forward by identifying where they are now,
where they want to be and coach the gap to discovering
their possibilities. Walk away with the essential tools
on how to use coaching in individual team member meetings,
goal setting and motivating your team to win in the game
of business.
Coaching is the solution for Salon/Spa Owners and Managers
who want more effective communication skills, teamwork,
higher productivity and sales. Reach higher targets and
learn the art of coaching your team to work together and
reach their goals.
Coaching offers you the latest ideas and distinctions
that will make a difference in every aspect of your business.
Business Benchmarking
· Learn what the difference between a good business
and a great business is
· Set up success systems that can replicated and
measured through coaching
Create a Successful Coaching Program
· Learn how to set goals in the key areas of service
sales, retail sales, pre-booking, client referrals, chemical
service
and average ticket sales
· Understand how to use a coaching card with your
team members
· Discover how 15 minute individual coaching sessions
once a week can transform your profitability
Coaching Conversations
· Learn how to use the five step coaching model
· Discover what questions to ask that will shift
your team member’s thinking
· Understand coaching techniques that create focus,
accountability, and ownership of actions
· Work “hands on” with coaching case
studies to master coaching dialogues and skills
· Learn the five step model for change that can
help you to handle any challenging conversation and come
out with a win
Motivation and Team Performance
· Learn which two motivational environments are
essential to your business and which one to avoid
· Identify the three motivators that will get your
team into action
· Understand how to diversify incentives to keep
momentum and excitement consistent with your team
Investment From $4,000 plus expenses
The Success Circle One Day Training Program
The Success Circle is about people, communication, and
the four natural preferred communication styles. When
we understand and can recognize another persons preferred
style of communicating we can mirror their style back
to them and produce a more positive result and avoid the
barriers that breakdown communication, cause frustration,
and take away from your personal and professional quality
of life and bottom line.
Have you ever spoken with a friend, client, co-worker,
or your boss and felt that what you were saying was going
right over their heads? You are not alone. Some of our
biggest frustrations communicating with others is not
being heard correctly or misinterpreting someone else’s
message.
Some of the unique qualities of our own communication
can be the very thing that stops us from having success
when relating to others. These qualities include our focus
on people or tasks, pace of communication, being a direct
or indirect communicator, and big picture thinking vs.
detail oriented just to name a few. An understanding of
our natural preferred style opens a window to truly see
our own and other’s strengths and opportunities
for improvement. Each of us will use our natural preferred
style and flex to the other styles when appropriate. In
essence we are made up of all the styles and use our natural
preferred style as our primary mode of communication.
Presentation Outline
A 1 day workshop is deliverable coaching around the communication
styles and how to bring them together to create a high
performance team that utilizes each styles strength.
Each participant will receive an assessment tool to self-
inventory his or her natural preferred communication style.
Each communication style will be highlighted both strengths
and opportunities for improvement.
Audience participants will learn how to effectively use
their own skills to move them forward as well as how to
maximize interaction with the other styles. All persons
who attend will leave with a better understanding of communication
supporting them in getting more of what they want and
less of what they don’t.
