Group Coaching

 

Every salon owner and manager can benefit from these extraordinary calls! These series will move your business forward. Connect with other salon owners and managers across the United States to learn specific tools that will support growing your business. You can do it by picking up the phone in your home or business once a week.

 

This information can also be presented live in a seminar format with worksheets and is presented in 55- minute segments. Investment $299 per series.

 

COACHING SERIES ONE (For Salon/Spa Owners & Managers)
Coaching Curriculum (Includes Workbook)

 

1: How to Hire a Championship Team and Keep Them
Key interview techniques to determine which potential employees are right for you.
Setting clear expectations right from the start to help you and your employees win.
Learn how to create clear job descriptions.
How to put employee incentives in place to keep them loyal forever.

 

2: How to Create a Dynamic Front Desk that Builds Your Business!
Learn how to choose the right front desk staff to achieve excellence in Customer Service.
Train your front desk staff to exceed yours and your clients’ expectations.
Training your desk to power book technicians to maximize income potential.
Telephone skills that wow the customer and make your receptionist a true champion!

 

3: Design a Winning Retail Formula
Learn how retail can pay all of your overhead costs.
Retail incentive programs that build business and create excitement.

 

4: Create a Retail Promotional Calendar that Keeps the $$’s Coming in Year Round!
Learn which promotions will key into your clients spending patterns.
Plan a 12-month success strategy that keeps your staff motivated to sell.
Dynamic strategies for your staff to sell retail without feeling like a pushy salesperson.

 

5: How to Set Specific Revenue Goals to Increase Your Bottom Line!
Learn a specific formula to increase your business’ profit margins.
Create a yearly service promotion schedule that gets clients to utilize all areas of your business.
How you can train your staff to effectively cross-market all of your services so everybody in
the in the salon winds.

 

COACHING SERIES TWO (For Salon/Spa Owners & Managers)
Coaching Curriculum (Includes Workbook)

 

6: How to Host a Championship Staff Meeting
Learn how to transform past challenges, clean the slate and create a positive environment.
Prepare a powerful outline to create focus, interest, action and results.
Learn two powerful techniques to create confidence in front of your team.
Discover skills to create intentional interaction

 

7: How to Coach a Challenging Employee
Learn motivation techniques that inspire the team.
The integrity factor, learn how to identify gaps.
Learn keys of contextual listening to see other viewpoints clearly.
Learn five powerful tools for extraordinary communication.

 

8: Turning a Challenging Staff into a High Performance Team
The challenge timeline- what’s critical and when.
Identify your team’s road map and how to go for the gold!
Learn what motivation factors work and which ones do not.

 

9: Client Retention
Learn the Extraordinary Client Experience Example and how it will work for you.
Discover what retail sales and client referral really mean to client retention.
Direct mail strategies that increase the retention odds.

 

10: Catering to Large Groups and Special Events
Identify your target groups- from vision statement to application.
Learn how to tap into the corporate gold mine.
Six cross marketing ideas for bridal services.
The dos and don’ts when the group arrives.

 

11: Growing Your Business With Services
Learn four sources that expand your service base.
Nine reasons to know your competition’s service standards.
How and where to promote your new services.

 

COACHING SERIES THREE ( For Salon/Spa Owners & Managers)
Coaching Curriculum (Includes Workbook)

 

12: How to Find, Hire and Train an Assistant Part One!
Learn the three major resources you can turn to for finding an assistant.
Learn how to create the dynamic work environment you need to market to employees.
Learn how to create a clear job description and ideal employee profile to set you up to win.
Key interview techniques to determine which potential assistants are right for you.

 

13: How to Find, Hire and Train an Assistant Part Two!
Learn to assess skill and interview technically.
Cover the 10 essential areas of an introductory period for an assistant.
The what, why and how of setting up your assistant training program.
Technical training from A to Z where you need to start and finish a training program!

 

14: How to Create an Effective Salon/Spa Newsletter for Your Business!
Learn the three different options for producing a newsletter.
Learn what articles to include in your newsletter to call your clients to action!
Learn the most effective marketing strategies to get more clients and dollars into your business.

 

15: Creating a Business Plan for Your Salon/Spa Part One!
Learn how to design a written and financial plan.
Create a powerful Executive Summary; Back round Profile, Business and Management Structure
for your company.
How to assess your physical space and the equipment in your business.

 

16: Creating a Business Plan for Your Salon/Spa Part Two!
Create a profile for Salon Services, Products, Customer Service Policies, Pricing, and
Distribution.
Learn which cross marketing strategies will enhance your promotional efforts.
Learn how to effectively break down your revenues vs. expenses in 20 minutes a month.
Understand how to budget your dollars and how much you should be spending in each area of
your business.

 

MEDIA & MARKETING COACHING ( For Salon/Spa Owners & Managers)
Coaching Call Curriculum (Includes Workbook)

 

Call #1: What is the media and how to talk with them!
Learn about the different types of media.
Learn how to promote your business.
Develop a game plan and a message for your media image.
Learn which type of media is right for your message.

 

Call #2: Contact, contact, contact!
Teach whom to contact at each media outlet.
Learn how to effectively communicate with reporters, producers and promoters.
The what, why and how of setting up your media program.
Posture, prose and pose. And oh yes, don’t forget to smile!

 

Call #3: What to do when they come knocking unannounced!
Learn how to deal with crisis news.
Learn what media outlets are looking for and how to get your best foot forward.
Learn from case studies about how not to deal with the media.
Don’t forget your reputation.

 

Call #4: Creating a Business Plan for Positive Media Exposure!

Learn how to design plan to move your business forward with media exposure.
Create a powerful Fact Sheet and Contact List for dissemination to the media.
Develop short- and long-term goals.
Take the first step, or take a reporter out to lunch.