Email advertising with newsletters and dedicated email messages is a powerful way to reach your audience. Email outperforms all other channels by as much as 40% or more.
82% of internet users use Google to search for information. Appearing on a search page with a relevant and targeted ad message will drive qualified traffic to your landing page.
67% of millennials and 56% of Gen X prefer to search and purchase on ecommerce sites rather than in-store; 41% of baby boomers and 28% of seniors prefer online to offline shopping.
Millennials and Gen X spend 50% more-time shopping online each week (six hours) than their older counterparts (four hours).
Although they have greater proximity to physical stores, online shoppers in metropolitan areas spend more online annually ($853) than suburban shoppers ($768) or those in rural areas ($684).
Men reported spending 28% more online than women during the past year.
Social media advertising is targeted, timely and can generate curiosity and interest in your products and services. The environment on social channels can also help build trust for a brand and develop a relationship with your prospects and customers.
Mobile users now outnumber desktop users and website visits from mobile devices are catching up to desktop visits. The conversion rate on mobile is still about half of desktop but attribution models show that the sale started with a mobile web search.
In the US, YouTube reaches more 18-49-year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone. Advertisers on primetime broadcast TV could have reached 56% more people age 18-49 by also advertising on YouTube and Video ads have an average click-through rate of 1.84% -higher than any other digital format.
For ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email returns on average $38 and gives marketers the broadest reach of all the channels available to them. Email marketing is simply the best bet for business growth
Yours in Success,