The Business of Beauty on the Beach New Dates: February 24 - 25, 2008

Register by Dec 31, 2007: $599 Jan 1, 2008 or later: $649

	Durocher Enterprises presents
	The Business of Beauty on the Beach February 24 - 25, 2008 Miami Beach Resort Miami Beach, FL Miami Nice With Business of Beauty on The Beach! Sometimes a little bit of Miami vice is nice! That's when it's time to head to the famed South Beach area for the season's most unique educational event for spa and salon professionals - The Beauty of Business on the Beach. Hosted by Durocher Enterprises at the Miami Beach Resort, the two-day program features a unique line-up including: Nick Arrojo, Industry Trendsetter Mary Beth Janssen, Founder of Janssen Source Annet King, Director of Training for The International Dermal Institute Bryan Durocher, President of Durocher Enterprises Mary Blackmon, President of Spa-Addicts.com John Donato, Award-Winning Hairstylist & Beauty Expert This program will provide you a compelling combination of inspiration, education and relaxation to take your life and business to a whole new level. Miami is all about sunny days and balmy nights. Along with the year-round 'sizzle' offered by South Beach, Lincoln Road Mall and the rest of this area, it's the perfect time and place to take a break, relax and enjoy paradise!

No Refunds Will Be Given For Cancellations Less Than 30 Days Prior To the Event.
		5 Core Elements That Make Your Business Boom with Nick Arrojo (Arrojo Studio, Industry Trendsetter) From the hit of "What Not to Wear" Nick Arrojo will show you what you need to do to have a booming business. With a team of over fifty professionals in NYC and over 25 years in the industry Nick will share with you what it takes to truly be successful. Your Team, Your Clients, What You Really Need to Invest In Your Client Experience and the Power of the Makeover The Power of the Street - How to Spot Where Trends are Moving and Capitalize on them Your Knowledge - How to Stay Focused and Continually Grow How to Maximize Your Business no Matter Where You Live You will learn from Nick's proven techniques and take your business to a whole new level.
		Stress Less with Mary Beth Janssen (Founder, Janssen Source) Think you have a handle on the stress in your own personal and professional sphere of influence? Working all day, with a packed-tight schedule, interacting with a wide variety of personality types and energies, moving your body through a wide range of postures... and the possibility of compromised nutrition can have a dramatic impact on one's mind-body physiology and energy levels. The World Health Organization has announced that stress is now a worldwide epidemic. Stress is the inability to cope with a threat, real or imagined, to our well-being, which results in a series of responses and adaptations by our minds and bodies. It is said that more than 80 percent of doctor's visits are attributable to stress. Yes, stress can indeed be quite toxic, being at the root of a wide variety of chronic and debilitative disease. Stress-less, and enjoy an enhanced and a profound sense of well-being. Join Mary Beth as she shows you specific techniques and strategies to have overall wellness and balance in your life.
		The Future of Retailing with Annet King (The International Dermal Institute, Director of Training) It's no secret that the skincare and medical spa industry is exploding, but are you getting your own fat share of the retail pie? Retail sales are your business' highest profit center. Learn how to steer your retail business in the right direction. Get your antenna up and capitalize on the latest consumer driven trends. Discover what works, what sells, and what will sit on your shelf. In this dynamic 90 minute class presented by Annet King, Director of Training for The International Dermal Institute the future of retailing will become clear and you will go away with solid can do strategies that can be rolled out and implemented into your business the next day! Are you ready for the future or are you going to be left behind?
		Rude Rage - 10 Ways to Beat Bad Manners and Win at Work with Bryan Durocher (Durocher Enterprises, President) Where have all the manners gone? There's a deadly virus circulating in business and society these days and it's killing off common courtesy. As a result, your customers are subjected to rude and careless treatment whenever they pick up the phone or walk through the door of a service business. Here's your opportunity to distinguish yourself and your business in these rude times. You'll learn: The history of manners and why they matter. Do's and don'ts when using cell phones, email and text messaging. Gold star phone etiquette. The secret of saying and doing the right thing every time. The subtleties of courteous behavior: body language, attire, grooming. How to keep your cool with rude customers. Eight surefire ways to earn the "awww."
		To Spa or not to Spa - The Consumer's #1 Question! with Mary Blackmon (Spa-Addicts.com, CEO) What do consumers think of the spa world? Spa Treatments? A trip to the spa? Does your spa appeal to everyone? What can make a difference? Talk to Mary Blackmon, CEO/Founder of Spa-Addicts.com, who will share results from the 2006 Harris Interactive/Spa-Addicts.com Survey and reveal consumer trend reports and truths Ð plus a few opinions from the industry expert on the pulse of spa-goers everywhere! Learn What Keeps Spa-Goers coming - Or Going! Features to Entice New Customers What Internal Adjustments Will Attract More Business How Your Website Can Help You Understand your Customer How Your Website can Build Rapport with Customers Walk away with insights to consumers' attitudes, opinions, and perceptions of spa-going.
		Marketing with John Donato - Beauty Isn't Everything with John Donato (Award-Winning Hairstylist & Beauty Expert) Join internationally acclaimed and award winning hairstylist and beauty expert John Donato for an informative, fun and enlightening discussion geared towards helping you effectively market your salon/spa. John's presentation will touch all aspects of salon and spa marketing, including how to create brand, develop marketing plan/budget, and leverage Web marketing and public relations. Take Away Key Advertising & Promoting Essentials: Budget & Planning - How much, where and how frequent you should promote your business Profit & Loss - Making your dollars work for you and how not to over spend Training Programs - Learn how to get everyone on board with your programs Retail Business - Discover the right way to promote your highest profit center Salon, Spa & Colour Business - Market what makes money Telephone Traffic - Dial into your clients dollars After spending 20 years building and managing salons, John has discovered his formula for success and will share it with you.

In addition to Durocher Enterprises, the following companies bring you The Business of Beauty on the Beach 2008:

Mack Software Solutions, Inc. provides software for medical spas, day spas, and full service salons. Mack has software specifically designed for medical spas with a charting module to make electronic medical records easy.

Skin Inc. magazine provides serious professionals with the actionable content they need; content that attracts the industry's most knowledgeable reader.

Chairbrain.com offers advanced education for the professional beauty industry elite including DVDs, CDs, books and free articles.

Spa-Addicts.com is your guide to day spas, medical spas, resort spas and destination spas. We also provide exclusive spa treatment offers on your favorite services including facials, massages, body treatment, cellulite and endermologie treatments, spray tanning, body wraps and more!

Dermalogica is the skin care system researched and developed by The International Dermal Institute. Known worldwide as the "professionals' choice," Dermalogica is founded on the belief that good skin care is not about pampering or luxury...any more than brushing your teeth or washing your hair is!

I Love Yoga Apparel brand supplies yoga apparel to Yoga Studios, Yoga Teachers and to Specialty Clothing Stores and Boutiques.

The Spa Specifics Collection is a line of spa manicure and pedicure products to meet true spa needs.